Firstbell is a commercial intelligence platform that finds public-sector lift (elevator) maintenance contracts approaching auto-renewal in the EU and UK, providing OEM incumbent, contract value, cancellation deadline, and FM contact details months before any tender is published.

How much does Firstbell cost?

Firstbell offers 3 opportunity cards for free. After that, each card costs €50. There is no monthly subscription or hidden fees.

Which countries does Firstbell cover?

Firstbell currently covers the United Kingdom, Netherlands, France, and Germany, monitoring procurement portals like Contracts Finder, TenderNed, BOAMP, and TED.

What is included in a Firstbell opportunity card?

Each card includes the building site, OEM incumbent, unit breakdown, contract value, cancellation deadline, FM contact information, an outreach template, and an evidence trail linking to source procurement documents.

Firstbell — Lift contract renewal intelligence for the elevator industry

Firstbell — Terms of Service

Version 1.0, effective as of February 22, 2026

Firstbell — Terms of Service
Version 1.0, effective as of February 22, 2026
Welcome to Firstbell!
These Terms of Service constitute a legally binding document. It is important that You read them carefully.
FIRSTBELL COLLECTS AND PROCESSES PUBLICLY AVAILABLE INFORMATION FROM CONFERENCE WEBSITES AND OTHER PUBLIC WEB SOURCES TO PROVIDE ITS SERVICE. FIRSTBELL DOES NOT SCRAPE, CRAWL, OR OTHERWISE ACCESS LINKEDIN'S PLATFORM OR API. PLEASE FAMILIARIZE YOURSELF WITH THE SERVICE'S CHARACTERISTICS AND CAPABILITIES AND WITH YOUR RESPONSIBILITIES SET OUT IN THESE TERMS OF SERVICE. PLEASE NOTE THE DISCLAIMERS AND LIMITATIONS OF LIABILITY IN SECTIONS 11 AND 12, AS WELL AS THE INDEMNIFICATION PROVISIONS IN SECTION 10.
By creating an account, clicking "I Agree," or by accessing or using the Service, You enter into a legal agreement and agree to be bound by these Terms for Yourself or for the legal entity that You represent.
By accepting these Terms, You confirm that You understand them, agree to them, and are at least 18 years of age.

1. Introduction
These Firstbell Terms of Service ("Terms") describe how You can access, purchase, and use the Firstbell Service.
Accepting these Terms creates a legal agreement between (i) Firstbell ("Firstbell," "Company," "We," "Us," or "Our") and (ii) You, either a legal entity or a natural person ("Customer" or "You"). Firstbell and Customer may each also be referred to individually as a "Party" or jointly as the "Parties."
If You accept these Terms on behalf of a legal entity, You represent and warrant that You are authorized to enter into agreements on behalf of that legal entity. If these Terms are accepted using an email address provided by a legal entity, We will deem You authorized to represent that legal entity. You must have the legal capacity to enter into contracts.

Summary: Accepting these Terms creates a legal agreement between You and Firstbell.

2. Definitions
The following capitalized terms have the meanings set forth below:
"Account" means an account created by You at firstbell.app enabling access to and use of the Service.
"Affiliate" means, with respect to any Party, any entity that directly or indirectly, through one or more intermediaries, controls, is controlled by, or is under common control of that Party. "Control" means the possession, direct or indirect, of the power to direct the management and policies of an entity, whether through ownership of voting securities, by contract, or otherwise.
"Beta Feature" means any feature, functionality, or component of the Service that is designated as "beta," "early access," "preview," "experimental," or similar, whether in the Service interface, Documentation, or communications from Us.
"Conference" means a business-to-business event, trade show, conference, summit, or similar gathering tracked or supported by the Service.
"Customer Data" means any data that You submit, upload, or input into the Service, including but not limited to Ideal Customer Profile criteria, outreach message templates, meeting notes, calendar preferences, and Account configuration.
"Documentation" means the latest versions of all online technical documentation, help articles, FAQs, and guides made available by Firstbell at firstbell.app.
"ICP" or "Ideal Customer Profile" means the buyer criteria You define within the Service, including industry, role, company size, seniority, and other parameters.
"Opened Opportunity Card" means a prospect record that You have actively opened, viewed in detail, or engaged with through the Service, triggering consumption of Your monthly allocation.
"Prospect Data" means publicly available information about Conference attendees that is collected, enriched, and displayed by the Service, including names, job titles, company names, career history, and ICP match scores.
"Public Web Sources" means publicly accessible websites, including Conference websites, speaker directories, exhibitor lists, sponsor pages, publicly accessible professional profiles, and other web pages that do not require authentication or login to access.
"Service" means the Firstbell platform hosted at firstbell.app, including all features, tools, APIs, and Documentation.
"Subscription" means Your right to access and use the Service under a Free Plan or Paid Plan.
"Subscription Period" means the billing cycle applicable to Your Subscription (monthly or as otherwise specified).
"User" means any individual authorized by You to access and use the Service under Your Account.

Summary: Capitalized words have special meanings as defined in this section or where first used in these Terms.

3. The Service
a) Description
Firstbell is a pre-event meeting engine for B2B sales teams. The Service collects publicly available information from Public Web Sources — including Conference websites, speaker directories, exhibitor pages, and other publicly accessible web pages — to identify Conference attendees, enrich their profiles, score them against Your ICP, and enable You to initiate outreach and book meetings prior to a Conference.
b) Data Collection Methods
You acknowledge and agree that:
i) The Service collects Prospect Data exclusively from Public Web Sources — that is, information that is freely accessible on the open web without requiring login, authentication, or access to any private platform, API, or database;
ii) The Service does not scrape, crawl, or access LinkedIn's platform, API, or any data behind LinkedIn's login wall. Any professional information displayed by the Service is obtained from Public Web Sources only;
iii) The Service does not access, use, or require Your personal social media accounts, including LinkedIn; and
iv) Data availability depends on what Conference organizers and attendees make publicly accessible, and may vary between Conferences.
c) Data Accuracy and Outcomes
You acknowledge and agree that:
i) Prospect Data is derived from Public Web Sources and may not be complete, accurate, or current;
ii) ICP match scores are algorithmic estimates and do not guarantee the suitability of any prospect;
iii) We do not control or guarantee the availability, accuracy, or completeness of information published on Public Web Sources;
iv) Attendance at a Conference by any identified prospect is not guaranteed by Us;
v) We make no guarantees regarding the number of meetings booked, conversion rates, or any specific business outcomes; and
vi) Any statistics, benchmarks, or illustrative figures referenced on Our website or marketing materials — including but not limited to average meetings booked, match accuracy rates, or conversion rates — are aggregate historical estimates provided for informational purposes only, do not constitute representations or warranties, do not form part of these Terms, and Your individual results may vary materially.
d) Service Modifications
We reserve the right to modify, update, or discontinue any feature or aspect of the Service at any time, with or without notice. We will make commercially reasonable efforts to notify You of material changes that adversely affect Your use of the Service.

Summary: Firstbell helps You find and book meetings using publicly available web data. We do not scrape LinkedIn or access private platforms. We cannot guarantee data accuracy or specific business outcomes. Marketing claims on Our website are not contractual commitments.

4. Subscriptions, Rights, and Responsibilities
a) Subscription Plans
i) Free Plan — You may use the Service at no cost with a monthly allocation of fifty (50) Opened Opportunity Cards. The Free Plan includes all core features as described on the Firstbell website.
ii) Paid Plan — If You require additional capacity, You may purchase additional Opened Opportunity Cards on demand or subscribe to a higher-capacity plan. Pricing, allocation, and specific features for Paid Plans are described on the Firstbell website and/or in a separate order form.
iii) Allocation Limits — There are no limits on the number of Conferences You may track. Limits apply only to the number of Opened Opportunity Cards per month. Unused Opened Opportunity Cards do not roll over to the next Subscription Period unless expressly stated otherwise.
iv) First Conference Free — You may be eligible for a free trial Conference as described on the Firstbell website. Trial offers are limited to one (1) per Customer and are subject to the terms described at the time of sign-up.
b) Right to Use the Service
Subject to Your compliance with these Terms, the Documentation, and the Acceptable Use Policy, Firstbell grants to You during the Subscription Period a limited, non-exclusive, non-transferable, revocable, worldwide right to access and use the Service in accordance with Your Subscription Plan.
c) Your Responsibilities
You are responsible for:
i) Account Security — creating, maintaining, and securing Your Account, including keeping passwords, API keys, and access credentials confidential. You are liable for all activity that occurs under Your Account;
ii) Authorized Users — ensuring that all Users authorized by You comply with these Terms. You are responsible for Your Users' actions and omissions while using the Service;
iii) Customer Data — all data that You submit to the Service, including ensuring that Your ICP criteria, outreach messages, and any other content You create comply with applicable laws and do not infringe upon any third party's rights;
iv) Lawful Use of Prospect Data — using Prospect Data provided by the Service in compliance with all applicable laws, including but not limited to data protection laws (such as GDPR, CCPA/CPRA, and their local equivalents), anti-spam legislation (such as CAN-SPAM, CASL, and ePrivacy Directive), and any terms applicable to data sourced from Public Web Sources;
v) Outreach Compliance — ensuring that all outreach messages and communications initiated through or facilitated by the Service comply with applicable laws and regulations, including obtaining any required consents. You are the sole initiator and sender of such messages and bear full responsibility for their content, legality, and delivery method. Firstbell provides the tools for composing and scheduling outreach; Firstbell does not send messages on Your behalf and is not the sender, initiator, or controller of Your outreach communications;
vi) Equipment — maintaining a suitable internet connection and compatible devices to access the Service; and
vii) Compliance with Laws — ensuring that Your use of the Service complies with all applicable laws, regulations, and governmental requirements in all jurisdictions where You operate or where Your outreach recipients are located.
d) Restrictions
You must not, and must ensure that Your Users do not:
i) Reverse Engineer — reverse-engineer, decompile, disassemble, or attempt to derive the source code, algorithms, or underlying data models of the Service;
ii) Copy or Modify — copy, modify, adapt, translate, or create derivative works based on the Service or any part thereof;
iii) Circumvent Limits — use, or attempt to use, the Service in a way that avoids or circumvents usage limits, fees, or allocation restrictions, including creating multiple Accounts to exceed Free Plan limits;
iv) Automated Access — use automated tools, bots, scrapers, or similar mechanisms to access the Service beyond the intended functionality, or use the Service to systematically download or store Prospect Data for purposes unrelated to Your legitimate business use of the Service;
v) Resell or Redistribute — resell, sublicense, rent, lease, or otherwise provide access to the Service or Prospect Data to any third party without Our express prior written consent;
vi) Interfere — interfere with, disrupt, or impose an unreasonable burden on the Service's infrastructure, security, or performance;
vii) Harmful Content — use the Service to upload, transmit, or distribute any content that is unlawful, defamatory, obscene, harassing, threatening, or that infringes any third party's rights;
viii) Spam or Abuse — use the Service to send unsolicited bulk messages, spam, or any communications in violation of applicable anti-spam laws, or to contact individuals who have opted out or otherwise indicated they do not wish to be contacted;
ix) Unauthorized Access — attempt to gain unauthorized access to the Service, other Accounts, or any systems or networks connected to the Service;
x) Competitive Use — use the Service, or data obtained through the Service, to build or improve a competing product or service, to benchmark the Service for competitive purposes, or to reverse-engineer Firstbell's data sourcing methods, algorithms, or business processes, without Our prior written consent; and
xi) High-Risk Activities — use the Service for any purpose where failure or inaccuracy could reasonably be expected to lead to death, personal injury, financial fraud, or environmental damage.
e) Our Responsibilities
We will use commercially reasonable efforts to make the Service available to You. The Service may be unavailable during scheduled maintenance, platform updates, or due to circumstances beyond Our reasonable control (see the Force Majeure section). We do not guarantee any specific level of uptime, availability, or performance.

Summary: You can use Firstbell according to these Terms and Your Subscription Plan. The restrictions and responsibilities above are critical. You are the sender of any outreach — Firstbell is a tool, not the sender.

5. Acceptable Use Policy
a) General
This Section constitutes the Acceptable Use Policy ("AUP") for the Service. All Users must comply with this AUP in addition to all other provisions of these Terms.
b) Outreach Standards
When using the Service's outreach and meeting booking features, You must:
i) comply with all applicable anti-spam and electronic communications laws in both Your jurisdiction and the recipient's jurisdiction;
ii) clearly identify Yourself (or Your organization) as the sender of any outreach communication;
iii) include a valid mechanism for recipients to opt out of further communications, and honor all opt-out requests promptly;
iv) not send outreach to any individual who has previously opted out, unsubscribed, or otherwise indicated they do not wish to receive communications from You;
v) not misrepresent Your identity, affiliation, or the purpose of Your outreach; and
vi) not use the Service to send communications that are deceptive, fraudulent, threatening, harassing, or discriminatory.
c) Rate Limits and Fair Use
We may impose reasonable rate limits on outreach volume, API calls, or other Service usage to protect the integrity of the Service and ensure fair access for all customers. Current rate limits, if any, are described in the Documentation. We reserve the right to adjust these limits at any time.
d) Prohibited Data Uses
You must not use Prospect Data to:
i) compile databases or lists for resale or redistribution to third parties;
ii) engage in profiling, surveillance, or monitoring of individuals beyond the scope of legitimate B2B sales outreach;
iii) discriminate against individuals on the basis of race, ethnicity, gender, religion, sexual orientation, disability, or any other protected characteristic; or
iv) harass, stalk, or intimidate any individual.
e) Enforcement
Violation of this AUP may result in warning, suspension, or termination of Your Account at Our sole discretion. We reserve the right to investigate suspected violations and to take any action We deem appropriate, including cooperation with law enforcement authorities.

Summary: Use the Service responsibly. Follow anti-spam laws, respect opt-outs, and do not misuse Prospect Data.

6. Intellectual Property Rights and Ownership
a) We Own the Service
We own, or have the right to use, all proprietary and intellectual property rights in and to the Service, including but not limited to trade secrets, copyrights, trademarks, service marks, patents, algorithms, scoring models, user interface designs, source code, and all system-generated data. System-generated data includes aggregate anonymized usage data, system logs, metadata, and performance analytics. All rights not expressly granted to You in these Terms are reserved by Us.
b) You Own Your Customer Data
You retain all proprietary rights, including intellectual property rights, in Your Customer Data. You are solely responsible for the legality, accuracy, and appropriateness of Your Customer Data. By submitting Customer Data to the Service, You grant Us a limited, non-exclusive, worldwide license to host, store, process, display, and use Your Customer Data solely for the purpose of providing and improving the Service to You. This license terminates when Your Customer Data is deleted from the Service.
c) Prospect Data
Prospect Data is derived from Public Web Sources and is provided to You as part of the Service. You acknowledge that:
i) Prospect Data does not become Your exclusive property;
ii) We may provide the same or similar Prospect Data to other customers of the Service;
iii) Your right to access and use Prospect Data is limited to the duration of Your Subscription and subject to these Terms, the AUP, and applicable data protection laws;
iv) Upon termination of Your Subscription, You must delete Prospect Data in Your possession in accordance with Section 14(d); and
v) We do not represent or warrant that Prospect Data constitutes a complete or accurate record of any individual or Conference.
d) Feedback
If You provide any suggestions, ideas, recommendations, or other feedback relating to the Service ("Feedback"), You grant Us a perpetual, irrevocable, worldwide, royalty-free, fully sublicensable right to use, modify, commercialize, and incorporate such Feedback into the Service without obligation of compensation, attribution, or restriction.
e) Aggregate and Anonymized Data
We may collect, create, and use aggregate, anonymized, or de-identified data derived from Your use of the Service for any lawful purpose, including product improvement, analytics, benchmarking, and marketing, provided such data cannot reasonably be used to identify You, any User, or any individual. This right survives termination of these Terms.

Summary: The Service and its IP belong to Us. Your Customer Data belongs to You. Prospect Data is from public sources and is not exclusively Yours. Feedback You share may be used freely by Us.

7. Data Privacy and Protection
a) Privacy Policy
Our collection, use, and processing of personal data is governed by Our Privacy Policy, available at firstbell.app/privacy. By using the Service, You acknowledge and agree that You have read and understood Our Privacy Policy, which forms part of these Terms.
b) Data Processing
i) Our Role — With respect to Prospect Data that We collect from Public Web Sources and make available through the Service, We act as an independent data controller under applicable data protection laws. We determine the purposes and means of collecting and processing Prospect Data to provide the Service.
ii) Your Role — When You use Prospect Data to initiate outreach or for any other purpose within Your business operations, You act as an independent data controller for that processing. You are solely responsible for establishing a valid legal basis (such as legitimate interest) for Your processing of Prospect Data.
iii) Customer Data — With respect to any personal data contained in Your Customer Data, We act as a data processor on Your behalf. We process such data only in accordance with these Terms and Our Privacy Policy.
c) Data Processing Addendum
If applicable data protection laws require a Data Processing Agreement between the Parties (for example, under GDPR Article 28), the Data Processing Addendum ("DPA") available at firstbell.app/dpa is incorporated into and forms part of these Terms. In the event of a conflict between the DPA and these Terms regarding data processing matters, the DPA shall prevail.
d) International Data Transfers
If We transfer personal data outside the European Economic Area (EEA), United Kingdom, or Switzerland, We will ensure that appropriate safeguards are in place in accordance with applicable data protection laws, including the use of Standard Contractual Clauses (SCCs) approved by the European Commission, or other lawful transfer mechanisms.
e) Data Breach Notification
In the event of a personal data breach (as defined under applicable data protection law) affecting Your Customer Data, We will notify You without undue delay after becoming aware of the breach, and will provide information reasonably necessary for You to fulfill Your own breach notification obligations.
f) Sub-Processors
We may engage third-party sub-processors to assist in providing the Service. A current list of sub-processors is available at firstbell.app/sub-processors. We will notify You of any material changes to Our sub-processors by updating this list and, where required by the DPA, providing advance notice. We remain responsible for the acts and omissions of Our sub-processors.
g) Your Compliance Obligations
You are solely responsible for ensuring that Your use of Prospect Data — including storage, processing, sharing, and any outreach initiated based on such data — complies with all applicable data protection and privacy laws in Your jurisdiction and in the jurisdictions of data subjects whose data You process. This includes, without limitation:
i) establishing and documenting a valid legal basis for processing;
ii) providing required notices to data subjects;
iii) honoring data subject access, deletion, and objection requests relating to data in Your possession;
iv) maintaining appropriate technical and organizational security measures for data in Your possession; and
v) complying with data retention and deletion requirements.
h) CCPA/CPRA Disclosure
To the extent the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA/CPRA"), applies to Our processing of personal information, We do not sell or share (as those terms are defined under CCPA/CPRA) personal information. Additional details regarding Our data practices with respect to California residents are set forth in Our Privacy Policy.

Summary: We take data privacy seriously. We collect data from public web sources as an independent controller. When You use that data, You are also an independent controller with Your own compliance obligations. A DPA is available for customers who need one.

8. Fees and Payments
a) Free Plan
The Free Plan is available at no cost, subject to the allocation limits described on the Firstbell website and in these Terms. We reserve the right to modify, limit, or discontinue the Free Plan at any time upon reasonable notice.
b) Paid Plan Fees
If You select a Paid Plan, You agree to pay all applicable fees as described on the Firstbell website, in an order form, or as otherwise communicated to You at the time of purchase. All fees are stated exclusive of applicable taxes.
c) Billing and Payment
i) Payment Terms — Fees are due and payable as specified at the time of purchase. We may use third-party payment processors to handle billing. You authorize Us (and Our payment processors) to charge Your designated payment method for all applicable fees.
ii) Automatic Renewal — Unless You expressly opt out before the end of a Subscription Period, Your Paid Plan will renew automatically at the then-current pricing. You may cancel automatic renewal at any time through Your Account settings. Cancellation of auto-renewal will take effect at the end of the current Subscription Period.
iii) Price Changes — We may change pricing upon thirty (30) days' prior notice. Price changes will take effect at the beginning of the next Subscription Period following notice. Continued use of the Service after a price change takes effect constitutes acceptance of the new pricing. If You do not agree with a price change, You may cancel Your Subscription before the new pricing takes effect.
d) Taxes
All fees exclude applicable taxes, levies, and duties (such as VAT, sales tax, or withholding tax). You are responsible for paying all such taxes in addition to the fees owed to Us, except for taxes based solely on Our net income.
e) Refunds
Fees paid are generally non-refundable, except:
i) where required by applicable mandatory law;
ii) if We terminate Your Subscription under Section 14(c)(iii) (legal requirement) or Section 14(c)(iv) (discontinuation by Us), in which case You will receive a pro-rata refund of prepaid fees for the unused portion of the Subscription Period; or
iii) as otherwise expressly agreed in writing.
f) Late Payments
If You fail to make timely payment of any fees due, We may:
i) suspend or restrict Your access to the Service or any of its features;
ii) downgrade Your Subscription to the Free Plan; or
iii) terminate these Terms in accordance with Section 14.
You will reimburse Us for any reasonable costs incurred in collecting overdue payments, including reasonable attorneys' fees.

Summary: The Free Plan is free. Paid Plans require timely payment. Subscriptions auto-renew unless You opt out. 30 days' notice for price changes.

9. Beta Features
a) Availability
We may make Beta Features available to You from time to time. Beta Features are optional and provided solely for evaluation purposes.
b) No Warranties
BETA FEATURES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND. WE MAKE NO REPRESENTATIONS OR WARRANTIES REGARDING THE FUNCTIONALITY, RELIABILITY, AVAILABILITY, OR PERFORMANCE OF ANY BETA FEATURE. BETA FEATURES MAY CONTAIN BUGS, ERRORS, OR INACCURACIES AND MAY CAUSE DATA LOSS OR OTHER ISSUES.
c) Modifications and Discontinuation
We may modify, suspend, or permanently discontinue any Beta Feature at any time, with or without notice, and without any obligation to You. Beta Features may never be released as a general availability feature.
d) Feedback on Beta Features
If You use a Beta Feature, We may request Feedback regarding Your experience. Any such Feedback is subject to Section 6(d).
e) No Reliance
You should not rely on Beta Features for production use or make business decisions based on the assumption that any Beta Feature will continue to exist or become generally available.

Summary: Beta Features are experimental. Use them at Your own risk. They may disappear at any time.

10. Indemnification
a) Your Indemnification Obligations
You agree to indemnify, defend, and hold harmless Firstbell and its officers, directors, employees, agents, affiliates, successors, and assigns ("Firstbell Indemnitees") from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or relating to:
i) Your Use of the Service — Your or Your Users' access to or use of the Service, including all activities under Your Account;
ii) Breach of Terms — any breach of these Terms (including the AUP) by You or Your Users;
iii) Customer Data — Your Customer Data or the combination of Your Customer Data with other data or systems, including any claim that Your Customer Data infringes a third party's rights;
iv) Outreach and Communications — any outreach, messages, or communications initiated, composed, or sent through or facilitated by the Service, including any claims of spam, harassment, defamation, or violation of anti-spam, data protection, or electronic communications laws;
v) Use of Prospect Data — Your use, storage, processing, or sharing of Prospect Data in violation of applicable laws, these Terms, or the AUP; and
vi) Third-Party Disputes — any dispute between You, Your Users, and any third party, including any prospect, Conference attendee, or Conference organizer.
b) Indemnification Process
We will promptly notify You of any claim subject to indemnification. Failure to provide timely notice will reduce Your obligation only to the extent that such failure materially prejudices Your ability to defend the claim. You will select counsel with Our written approval (not to be unreasonably withheld). You may not settle any claim without Our prior written consent if the settlement would impose any obligation on Us or would not include a complete release of all Firstbell Indemnitees. We reserve the right to participate in or assume control of the defense at any time, at Our expense.

Summary: You are responsible for claims arising from Your use of the Service, Your data, Your outreach, and Your use of Prospect Data.

11. DISCLAIMER OF WARRANTIES
THE SERVICE, INCLUDING ALL PROSPECT DATA, ICP SCORES, AND BETA FEATURES, IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. YOU ACCESS AND USE THE SERVICE AT YOUR OWN RISK.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, FIRSTBELL EXPRESSLY DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING BUT NOT LIMITED TO:
(a) WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT;
(b) WARRANTIES THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, SECURE, TIMELY, OR FREE OF VIRUSES OR HARMFUL COMPONENTS;
(c) WARRANTIES REGARDING THE ACCURACY, COMPLETENESS, RELIABILITY, CURRENTNESS, OR TIMELINESS OF PROSPECT DATA, ICP MATCH SCORES, OR ANY OTHER DATA OR CONTENT PROVIDED THROUGH THE SERVICE;
(d) WARRANTIES THAT THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, OR THAT ANY SPECIFIC NUMBER OF MEETINGS, LEADS, CONVERSION RATES, OR BUSINESS OUTCOMES WILL BE ACHIEVED;
(e) WARRANTIES REGARDING THE AVAILABILITY, ACCURACY, OR CONTINUED ACCESS TO DATA FROM PUBLIC WEB SOURCES OR ANY THIRD-PARTY SERVICE;
(f) WARRANTIES THAT PROSPECT DATA CONSTITUTES A COMPLETE OR CURRENT LIST OF ATTENDEES FOR ANY CONFERENCE; AND
(g) ANY WARRANTIES ARISING FROM COURSE OF DEALING, COURSE OF PERFORMANCE, OR USAGE OF TRADE.
NO INFORMATION OR ADVICE, WHETHER ORAL OR WRITTEN, OBTAINED FROM FIRSTBELL OR THROUGH THE SERVICE, WILL CREATE ANY WARRANTY NOT EXPRESSLY MADE HEREIN.
ANY STATISTICS, BENCHMARKS, CASE STUDIES, TESTIMONIALS, OR ILLUSTRATIVE FIGURES APPEARING ON THE FIRSTBELL WEBSITE OR IN MARKETING MATERIALS ARE PROVIDED FOR INFORMATIONAL PURPOSES ONLY AND DO NOT CONSTITUTE WARRANTIES, REPRESENTATIONS, OR GUARANTEES OF FUTURE PERFORMANCE OR RESULTS.
THIS DISCLAIMER APPLIES TO THE FULLEST EXTENT PERMITTED BY LAW AND DOES NOT AFFECT WARRANTIES THAT CANNOT BE EXCLUDED UNDER APPLICABLE MANDATORY LAW.

12. LIMITATION OF LIABILITY
a) EXCLUSION OF CERTAIN DAMAGES
TO THE MAXIMUM EXTENT PERMITTED BY LAW, IN NO EVENT WILL FIRSTBELL, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR LICENSORS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, PUNITIVE, OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, GOODWILL, DATA, BUSINESS OPPORTUNITIES, ANTICIPATED SAVINGS, OR COST OF PROCUREMENT OF SUBSTITUTE SERVICES, WHETHER ARISING FROM CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF FIRSTBELL HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
b) SPECIFIC EXCLUSIONS
WITHOUT LIMITING THE FOREGOING, FIRSTBELL WILL NOT BE LIABLE FOR ANY COMPENSATION, REIMBURSEMENT, OR DAMAGES ARISING IN CONNECTION WITH:
(a) YOUR INABILITY TO USE THE SERVICE, INCLUDING AS A RESULT OF SUSPENSION, DOWNGRADE, OR TERMINATION;
(b) ANY DECISION BY FIRSTBELL TO MODIFY, DISCONTINUE, OR CEASE PROVIDING THE SERVICE OR ANY FEATURE THEREOF, INCLUDING ANY BETA FEATURE;
(c) INACCURACY, INCOMPLETENESS, OR UNAVAILABILITY OF PROSPECT DATA, ICP SCORES, OR ANY OTHER DATA PROVIDED THROUGH THE SERVICE;
(d) CHANGES TO PUBLIC WEB SOURCES, CONFERENCE WEBSITES, OR THIRD-PARTY SERVICES THAT AFFECT DATA AVAILABILITY OR SERVICE FUNCTIONALITY;
(e) FAILURE TO BOOK MEETINGS, GENERATE LEADS, OR ACHIEVE ANY PARTICULAR BUSINESS OUTCOME;
(f) YOUR OUTREACH OR COMMUNICATIONS TO PROSPECTS, INCLUDING ANY RESULTING CLAIMS, COMPLAINTS, LEGAL ACTIONS, OR REGULATORY ENFORCEMENT;
(g) ANY PROSPECT'S FAILURE TO ATTEND A CONFERENCE, RESPOND TO OUTREACH, OR ATTEND A BOOKED MEETING;
(h) THE COST OF PROCURING SUBSTITUTE GOODS OR SERVICES;
(i) ANY UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR DATA OR TRANSMISSIONS; OR
(j) ANY INVESTMENTS, EXPENSES, TRAVEL COSTS, OR COMMITMENTS YOU MAKE IN RELIANCE ON THE SERVICE, PROSPECT DATA, OR THESE TERMS.
c) AGGREGATE LIABILITY CAP
TO THE MAXIMUM EXTENT PERMITTED BY LAW, FIRSTBELL'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE — WHETHER IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR OTHERWISE — WILL NOT EXCEED THE GREATER OF: (a) ONE HUNDRED US DOLLARS ($100.00); OR (b) THE TOTAL FEES ACTUALLY PAID BY YOU TO FIRSTBELL FOR THE SERVICE IN THE SIX (6) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.
THIS LIMITATION APPLIES EVEN IF THE REMEDY FAILS OF ITS ESSENTIAL PURPOSE AND REGARDLESS OF WHETHER FIRSTBELL HAS BEEN ADVISED OF THE POSSIBILITY OF LIABILITY EXCEEDING THIS AMOUNT.

13. Temporary Suspension
We may immediately suspend or restrict Your or Your Users' access to all or part of the Service if We reasonably believe that:
i) Security or Legal Risk — Your use of the Service poses a security, privacy, or legal risk to the Service, Us, Our infrastructure, or any third party;
ii) Financial Distress — You have ceased operating in the ordinary course of business, made an assignment for the benefit of creditors, or are subject to bankruptcy, insolvency, receivership, liquidation, or similar proceedings;
iii) Breach — You or Your Users have breached these Terms (including the AUP), applicable law, or any third party's rights;
iv) Abuse — Your Account shows patterns of abuse, including excessive automated requests, outreach spam, scraping, or other activity inconsistent with normal use of the Service; or
v) External Requirements — a Public Web Source, Conference organizer, or other third party has made a legitimate request or legal demand that necessitates suspension of access related to Your Account.
We will make reasonable efforts to notify You of a suspension and provide an opportunity to remedy the issue. Suspensions are temporary, but if the grounds for suspension are not resolved within thirty (30) days, We may terminate these Terms in accordance with Section 14.

14. Term and Termination
a) Term
These Terms take effect when You create an Account, click "I Agree," or first access or use the Service. These Terms continue until terminated by either Party as described below.
b) Termination by You
You may terminate these Terms at any time by:
i) closing Your Account through Your Account settings; or
ii) contacting Us in writing at the contact details provided in Section 19.
Termination by You does not entitle You to a refund of any prepaid fees except as expressly provided in Section 8(e).
c) Termination by Us
We may terminate these Terms and Your Subscription if:
i) You materially breach these Terms (including the AUP) and fail to cure the breach within fifteen (15) days of written notice;
ii) You fail to make timely payment of fees owed and do not cure within ten (10) days of notice;
iii) We are required to do so by law, regulation, or court order;
iv) We elect to discontinue the Service, in whole or in part, upon thirty (30) days' prior notice;
v) You have a Free Plan and have not logged into Your Account for six (6) or more consecutive months; or
vi) Your Account is associated with fraudulent, abusive, or illegal activity, in which case termination may be immediate without prior notice.
d) Effect of Termination
Upon termination or expiration of these Terms:
i) Your Subscription and right to access the Service will immediately cease;
ii) You must promptly cease all use of the Service;
iii) You must delete all Prospect Data obtained through the Service that is in Your possession or control within thirty (30) days of termination, except to the extent that retention is required by applicable law or for the performance of existing contractual obligations that arose prior to termination (in which case such data must be deleted promptly upon fulfillment of such obligations);
iv) We will make Your Customer Data available for export for thirty (30) days following the effective date of termination, after which We may permanently delete it without further notice or obligation;
v) All fees accrued prior to termination remain payable;
vi) Refunds, if any, will be provided only as described in Section 8(e); and
vii) The following Sections will survive termination and continue in full force and effect: 5 (Intellectual Property), 6 (Data Privacy — to the extent necessary), 7 (Data Privacy — sub-section (g) regarding Your compliance obligations), 8 (Fees — for accrued obligations), 9 (Beta Features — disclaimers), 10 (Indemnification), 11 (Disclaimer of Warranties), 12 (Limitation of Liability), 15 (Force Majeure), 16 (Governing Law), 17 (Dispute Resolution), and 18 (General Provisions).

Summary: Either Party can terminate. Upon termination, Your access stops, You must delete Prospect Data, and You have 30 days to export Your Customer Data. Key provisions survive termination.

15. Force Majeure
Neither Party will be liable for any failure or delay in performing its obligations under these Terms (other than payment obligations) to the extent caused by circumstances beyond its reasonable control, including but not limited to acts of God, natural disasters, pandemics, epidemics, war, terrorism, riots, civil unrest, government actions, embargoes, sanctions, labor disputes, power outages, internet or telecommunications failures, failures or unavailability of Public Web Sources or third-party services, cyberattacks, or denial-of-service attacks. The affected Party will use reasonable efforts to mitigate the impact and resume performance as soon as practicable, and will notify the other Party of the force majeure event without undue delay.

16. Governing Law
These Terms are governed by and construed in accordance with the laws of the State of Delaware, United States, without regard to its conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods (CISG) does not apply to these Terms.

17. Dispute Resolution
a) Informal Resolution
Before initiating any formal dispute resolution proceeding, You agree to first contact Us at the email address listed in Section 19 and attempt to resolve the dispute informally for at least thirty (30) days from the date of Your initial notice.
b) Arbitration
If the dispute is not resolved informally within the period described above, it will be finally resolved by binding arbitration administered by the American Arbitration Association ("AAA") under its Commercial Arbitration Rules then in effect. The arbitration will be conducted in English by a single arbitrator selected in accordance with the AAA Rules. The seat of arbitration will be Wilmington, Delaware. The arbitrator's decision will be final and binding on both Parties and may be entered as a judgment in any court of competent jurisdiction. Each Party will bear its own costs and attorneys' fees unless the arbitrator determines that a claim was frivolous, in which case the arbitrator may award reasonable costs and fees to the prevailing Party.
c) Class Action Waiver
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, YOU AND FIRSTBELL AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF, CLASS MEMBER, OR PARTICIPANT IN ANY PURPORTED CLASS, COLLECTIVE, CONSOLIDATED, OR REPRESENTATIVE ACTION OR PROCEEDING. THE ARBITRATOR MAY NOT CONSOLIDATE MORE THAN ONE PERSON'S OR ENTITY'S CLAIMS AND MAY NOT PRESIDE OVER ANY FORM OF CLASS OR REPRESENTATIVE PROCEEDING.
d) Small Claims Exception
Notwithstanding the foregoing, either Party may bring an individual action in small claims court for disputes within the jurisdictional limits of such court.
e) Injunctive Relief Exception
Notwithstanding the foregoing, either Party may seek injunctive or other equitable relief in any court of competent jurisdiction to protect its intellectual property rights, confidential information, or to enforce the non-compete and non-circumvention provisions of these Terms, without the requirement to post a bond or prove actual damages.
f) Survival
This Section 17 survives the termination or expiration of these Terms.

18. General Provisions
a) Entire Agreement and Integration
These Terms, together with the Privacy Policy, the DPA (if applicable), the AUP (Section 5), and any applicable order forms, constitute the entire agreement between the Parties with respect to the subject matter hereof and supersede all prior and contemporaneous agreements, understandings, representations, and communications, whether written or oral. For the avoidance of doubt, no statement, information, illustration, benchmark, statistic, case study, testimonial, or other content appearing on the Firstbell website, in marketing emails, in presentations, or in any other marketing or promotional material shall constitute a representation, warranty, or contractual commitment under these Terms, unless expressly incorporated by reference herein.
b) Amendments
We may modify these Terms at any time by posting the updated version on the Firstbell website with a revised effective date. For material changes — meaning changes that materially reduce Your rights or materially increase Your obligations — We will provide at least thirty (30) days' prior notice via email to the address associated with Your Account or through a prominent notice in the Service. If You do not agree with the changes, You may terminate Your Account before the changes take effect and receive a pro-rata refund of any prepaid fees for the unused portion of the then-current Subscription Period. Your continued use of the Service after the effective date of the updated Terms constitutes acceptance.
c) Severability
If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court or arbitrator of competent jurisdiction, such provision will be modified to the minimum extent necessary to make it valid and enforceable, or if modification is not possible, severed. The remaining provisions will continue in full force and effect.
d) Waiver
Our failure or delay in exercising any right or enforcing any provision of these Terms will not constitute a waiver of such right or provision. Any waiver must be in writing and signed by Us to be effective.
e) Assignment
You may not assign, transfer, or delegate these Terms or any of Your rights or obligations hereunder without Our prior written consent. Any attempted assignment without consent is void. We may assign these Terms freely, including in connection with a merger, acquisition, corporate reorganization, or sale of all or substantially all of Our assets, provided that the assignee assumes all obligations under these Terms. We will notify You of any such assignment.
f) No Third-Party Beneficiaries
These Terms do not create any third-party beneficiary rights in any individual or entity that is not a Party to these Terms.
g) Notices
All notices required or permitted under these Terms will be in writing and will be deemed effective: (i) when delivered personally; (ii) when sent by email (with confirmation of receipt); or (iii) one (1) business day after being sent by internationally recognized overnight courier. Notices to You will be sent to the email address associated with Your Account. Notices to Us will be sent to the contact details in Section 19.
h) Electronic Communications Consent
By creating an Account or using the Service, You consent to receive communications from Us electronically, including emails, in-app notifications, and postings on the Firstbell website. You agree that all agreements, notices, disclosures, and other communications We provide electronically satisfy any legal requirement that such communications be in writing, to the extent permitted by applicable law (including the U.S. Electronic Signatures in Global and National Commerce Act and applicable state laws implementing the Uniform Electronic Transactions Act).
i) Export Compliance
You represent and warrant that: (i) You are not located in, under the control of, or a national or resident of any country subject to United States comprehensive trade sanctions; (ii) You are not listed on any U.S. Government restricted parties list, including but not limited to the Treasury Department's Specially Designated Nationals List or the Commerce Department's Entity List; and (iii) You will comply with all applicable export control and sanctions laws and regulations.
j) Anti-Corruption
You represent and warrant that You will not use the Service in connection with any activity that would violate the U.S. Foreign Corrupt Practices Act, the UK Bribery Act, or any other applicable anti-bribery or anti-corruption laws. You will not offer, pay, promise, or authorize the payment of any money or thing of value to any government official, political party, or any other person for the purpose of influencing any act or decision to obtain or retain business.
k) Relationship of Parties
Nothing in these Terms creates a partnership, joint venture, agency, fiduciary, or employment relationship between the Parties. Neither Party has authority to bind the other or incur obligations on the other's behalf.
l) Headings
Section headings and summaries are for convenience only and have no legal or contractual effect.
m) Language
These Terms are drafted in English. In the event of a conflict between the English version and any translation, the English version will prevail.

19. Contact
If You have questions about these Terms, please contact Us at:
Firstbell
Email: legal@firstbell.app
Website: https://firstbell.app

20. Data Retention
a) Customer Data
We retain Your Customer Data for the duration of Your Subscription and for thirty (30) days following termination, during which period You may export Your data. After this period, Customer Data will be permanently deleted from Our active systems. Copies may persist in encrypted backups for up to ninety (90) additional days, after which they will be purged.
b) Prospect Data
Prospect Data is refreshed and updated periodically. We retain Prospect Data in Our systems for as long as necessary to provide the Service. Prospect Data that is no longer current or relevant may be updated, archived, or deleted at Our discretion.
c) Account Data
We retain Account registration data (email, name, organization) and usage logs for the duration of Your Account and for twenty-four (24) months following Account closure for legitimate business purposes, including fraud prevention, legal compliance, and dispute resolution.
d) Legal Obligations
Notwithstanding the above, We may retain any data to the extent required by applicable law, regulation, or valid legal process, or to exercise or defend legal claims.
e) Deletion Requests
You may request deletion of Your personal data by contacting Us at the address in Section 19. We will process such requests in accordance with applicable data protection laws.